One must know their target market, prepare an according elevator pitch and work really hard to get the message to as many of the right people as possible.
You prepare, set a strategy and work hard.....and sometimes you just get lucky.
The Sixth Rule of Awesomeness is:
Miracles happen every day - if you work really hard!
How swings the hammer of luck when it comes to business and on which side does karma rest? Usually she who works hardest gets the prize, but sometimes, you are in the right place at the right time.
Specific to sales; people see the chart topper and seek knowledge of products, service and their applicable relevance....most of the time they do not have them. They persist, put a process in place and pound it every day until a few apples fall from the tree.
I firmly believe that the Sales Gods smile on those who bust their butts. Effort and Results do not always run hand-in-hand but over time good things come to those who endure.
Here are a few tips for creating your own luck:
* Get Through the Dip
* Discover your Target Market
* Work Really Hard
Seth Godin is seen by many as a thought leader while others think he is an arrogant prick. Despite his ability to bring a conference call to a screaming halt and his 'smarter than you' blog posts, Godin's book 'the dip' hits a key point. Those who give up put in 80% of the effort before doing so. Choose your tasks wisely and never give up. Learn the difference between persistent and annoying and endure accordingly.
We create unnecessary work for ourselves when we try to be someone we are not. If a client has expectations that do not meet your solution you better get ready to do a lot of unnecessary work and face the consequence of trying to fit a square peg in a round slot. Bad prospects are Bad Customers. Over time, the ROI is drained and your effort is wasted. If you discover companies that function under the same values as yours partnerships are usually much more rewarding, easier to manage and simplistic in their synergy. A stress free life is one managed with the understanding of which sandbox to sink your toes into.
Strategy will save you time, a suit might make you look credible and regurgitating ideas from your favorite blog may present you as a thought leader. But, nothing beats hard work! If you wake up early, stay up late, keep your inbox manageable and are professionally persistent - Success is Inevitable!
In summary: Be Yourself, Find Those Who Appreciate You and Serve for the Right Reasons!
Don't Forget to Remember!