Monday, October 10, 2011
Get Grounded
He to whom I told of my vacation aside, the traveler himself can get caught up in a need for documentation. People tweet their activities from poolside in Hawaii, they compile unlimited photos to prove they had fun on the family vacation, they load the facebook page with visual proof that they are enjoying life....and you are not! Yes, it may be said that our need for documentation is not in memorial of a joyous time but justification of the money spent to put smiles on our faces.
Think about the greatest times in your life. Do you have pictures of them or are the memories permanently ingrained in your mind?
The immediacy of technology has destroyed our ability to enjoy ourselves! We take time away from our loved ones to put our head in our phone. We miss irreplaceable moments with our children because we are busy texting about them.
I would challenge that we need to get grounded!
We need to put away the handheld and participate in our life's memories. We need to get away from the lap top and truly enjoy a little time off. We need to stop taking vacations for the sake of visual content.
Three Bigger Questions:
Are you engaging in meaningful conversation?
Do you know how to craft a story?
Have you taken time to say I Love You?
It's Great to Hear Your Voice
How often do messages get misinterpreted via email or in social media forums. Words can be taken out of context, we say things hiding behind a computer that we wouldn't say to someone's face, our emotions get the best of us. Unfortunately, the Internet is written in ink. We can never take back what is documented.
We have gotten to the point that it is more convenient to email a customer and wait until tomorrow to address the real issue...that doesn't make it go away. When a co-worker has had a long day, it is very difficult to feel their troubles through a computer screen.
Good old conversation is the only way to ensure we are making communicative progress. It's never easy to confront the elephant in the room but elephant's eat the notes that you try to leave at their feet!
Story Telling
Peter Guber has received great accolades for his book Tell To Win. The general premise is that people have a better grasp for products and services when told to them in dramatic terms. I will always remember your presentation if you deliver it in the context of a personal experience that makes sense to me.
Drama aside, a lot of us simply have lost our ability to talk to people. After a day at the computer, we spew words at people without considering the setting in which our story takes place. Every day, I hear people talking to one another in insulting terms (even though they have good intentions).
Stop being defensive, stop pretending you know everything, and step out of your digital sanctuary.
I & Love & You
The Avett Brothers once proclaimed in song that the three words that are hardest to say are: I & Love & You! Ain't that the truth! Nowadays if we really need to tell someone we love them we can send them an email or write a cheesy facebook tribute. This way we get the emotion out of the way without truly having to engage in it.
As hard as it may be you need to hug your Mom, grab her by the cheeks, and tell her you love her! It might get weird for a minute but these are the things that genuinely matter!
The question that looms like a cheap chandelier:
Has Convenience Replaced All That Is Sacred?
Can we not visit the beach without taking a picture of the sunset. Can we not watch our children play without sharing the image with the world. Have we forgotten how to Love because it always requires editing?
Social Media rules! God bless Steve Jobs for giving us the I-phone! Thank goodness computers have helped us achieve more in less time!
More important than all of it, are the people we walk past every day....neglecting to say hi because we are texting them from across the room.
Don't Forget to Remember!
Dave
Tuesday, June 22, 2010
CLOUDFORCE
Outside the San Jose Convention Center I am greeted by two young people in blue shirts. They hand me a hard stock card that states: Stop Cloud Computing...I guess I would compare such an act to Jose Canseco standing outside Oakland Coliseum handing out a flier that reads: Stop Drug Free Baseball. (the culprits later revealed to be Microsoft employees).To the contrary, June 22nd, 2010 was a landmark day for Salesforce.com!
I walked in the Chatter Zone to receive a free flip phone (no questions asked), 10 random people won free I-pads, a nice Norwegian Gentleman gave me a free #chatter shirt, lunch was on the house & the cost of this extraordinary thought leadership think tank - $0.00.
At Cloudforce one distinct message range true:
A consumer market has created a business market!
With the introduction of Chatter...Salesforce has legitimized the social media skyscape as a business critical function.
Scenario:
- A driver is out on a route
- A sales rep needs to place an order to have a delivery made
- She calls a customer service representative
- He places an order
- A transportation supervisor receives the order
- He puts it on an itinerary
- It is printed out
- The next day the driver picks up a route list
- Goes to the same building he was at yesterday
- Delivers the requested materials
- Has the customer sign a document
- Hands him/her a carbon copy receipt of delivery
With Chatter:
- A Sales Rep Logs into a business collaborative
- Thus alerting the driver, transportation manger and customer service representative in real time that a pick up is necessary (for all to see)
- All are alerted as the order is processed by customer service
- The driver stops in to drop off materials
- Customer signs electronically on the spot and is emailed a receipt
What used to take a day, now takes 10 minutes.
This is an example of the collaborative function that Salesforce.com has created mirroring social media in their CRM.
It's Cheaper, Faster, Greener, More Customer Service Savvy, a Team Builder, a Source of Instant Gratification and the ROI is astronomical!
So, here is the next wave of computer geeks clawing tooth and nail for the next big idea, battling for talent and hiding behind their I-phones in arrogance....wrong!
Salesforce seem to have replicated Chatter from their business practices. Instead of badgering their competitors they are consistently open to finding a place a for them on cloud....as evidenced by the 50 or so business partners (vendors) in the Cloud Expo. In addition Marc Benioff has founded and will be a key contributor to a Children's Hospital on UCSF's Mission Bay Hospital campus. Keeping and extending his 1% mission to the Salesforce Foundation.
Underground in Area 51 - A whole bunch of servers are pondering their extinction and in a bowling alley somewhere Mark Zukerberg is laughing his ass off. A new day is dawning in business:
- Formality is a thing of the past
- Competition is a thing of the past
- Your information is everyone's information
The biggest takeaway from Cloudforce and the introduction of chatter: The number 1 element of collaboration is trust!
We can no longer hide behind old ideas or cower from competition! We have to get comfortable with putting ourselves out there.
If you don't believe in the relevance of social media, now would be a good time to hop on the train...it is coming in fast and it will not wait at the station for you!
As I crossed the street to my car with my new Chatter t-shirt in hand, I felt an awesome sense of pride! A sense of purpose among a welcoming community of technical thinkers. We are no longer huddling behind the dumpster to plot our next idea....we are sharing it, gaining everyone's perspective and allowing expansion through chatter.
Don't Forget to Remember!
Dave

