Monday, January 31, 2011

The Employee Purpose Perspective

The catch phrase "employee engagement" has already become an over-used commodity. That's what we do. We grab on to a catch phrase and seek to wish it into existence. We buy a worn out strategy and hope for unique results.

Everyone wants employee benefits like Google. Everyone wants a corporate culture like Zappos. So they invite a team of consultants in, pay them a ton of money and say, "make my company like Google".

Newsflash: Google, Zappos and all great organizations got that way by taking chances. They did not ask for 'best practices', they created their own. They did not seek to copy a company culture, they took time to understand their employees and create relevance for them.

In the book Linchpin, Seth Godin challenges us to create an indispensable personal value by utilizing our irreplaceable skill. The Blue Ocean Strategy focuses not on bloodying the water in a competitive shark fight but to eliminate competition by charting new waters. Students go to Harvard to 'create careers' not to qualify themselves for a top paying 'job'.

There are no easy answers, there are no expert consultants, and there is no such thing as best practices. I cannot put a 'one size fits all' business plan on your desk and expect to change your organization. You have to try harder. You have to put aside perceived standards and roll up your sleeves. You have to challenge yourself to get up from your desk, get out into your hallways, and find the "IT" that exists there like no where else.

If you are not willing to do the emotional work....your company will never change. Stop wasting your money by paying an outsider to create the next soon-to-be irrelevant catch phrase. Stop paying people to energize your team with temporary motivation. Stop telling your employees to read a book in hope of creating a common organizational purpose.

Over the next several weeks we will review the roadmap for The Employee Purpose Perspective. A challenging 7 step self-analysis that any organization must invest themselves in to create a purpose driven culture. While the execution will be difficult, the premise is simple:
1. Collaboration not competition
2. Purposeful intent creates cultural perspective
3. Organizational initiatives must have personal relevance
4. Every directive must have a unique value proposition
5. Reward the willingness to embrace the impossible
6. Extend a personal mission to each employee
7. Professional purpose is a willingness to fulfill personal desire

Sound Impossible? Good! Let's start thinking about what is impossible and use the aforementioned 7 step process to make it reality.

If you are not ready to dedicate yourself to investigating what today seems completely unachievable, you cannot change your organizational culture.

The only way to enhance employee engagement is to do a deep dive into your culture and enhance daily.

There are no perfect metrics, no case studies, no benchmarking, no references, no best practices and a finish line does not exist. You will have to throw down your crutches and sprint through this process, every day!

If you are willing to change your organization, the lives of your employees, and the world for the better; stay tuned to this blog. If you are looking for easy answers, unsubscribe.

Don't Forget to Remember!


No comments:

Post a Comment