Tuesday, October 29, 2013

Creating the Essentials

None of us enjoy Monday Mornings. My Monday this week was especially challenging. Despite the transition from weekend wonder to work mode, our neighborhood experienced a power outage. I was awaken by my i-pod and showered in the dark. I navigated the halls by i-pod light, woke the kids up early, and we drove through the dark to find breakfast. Many of our neighborhood establishments were closed. Monday Dread: no light, no food, and 2 kids in-tow unsure why the Apocalypse was upon us.

With a character building morning behind me, the rest of the week seemed easy to conquer. It made me think: what do I really need and what have I been taking for granted? Indeed, our success is determined by a disciplined loyalty to a few simple actions.

Unconventional Approach
People are now more connected than ever. We no longer have to rely on publications for filtered information. There are people who speak with our own voice who we can interact with every day...people who we may never meet in-person. Consumerism is search-based, advertising is visual, and selling is no longer a matter of convincing but connecting.

If you do not speak with a unique voice, your time here will be ending soon.

The Ability to Differentiate
If consumers spend half of their time researching and there are millions of options; you better be doing something different. Likewise, if you come to meet with me you better know as much about my company as I do.

No one wants to be sold to anymore. People want you to paint a picture of the future with their brush...to inspire, to personify a future of infinite possibility.

What do you create that no one else can and why does it matter to me?

Genuine Purpose
Are you interesting? When you sit across from me will you bore me to sleep with corporate speak or will you grab my attention?

Think about the people who you remember meeting. Not so much friends or colleagues, but that person who caught your attention in the coffee shop by challenging your interest.

If you don't believe in what you are doing, no one will buy from you. If you don't have the ability to create something completely unique, no one will need it. If you can change my life in one conversation, I will follow you.

Don't Forget to Remember!


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