During half time of the NBA Finals, a commercial appeared in all its glory...the latest "just do it" ad campaign. It was Glorious! I was watching this extraordinary event with an elder Irish Immigrant......he was perplexed to say the least.
When I was a boy, the 'just do it' campaign was a Michael Jordan driven sensation. The game of basketball had changed. An artist had come into the league and no one was near his equal. Seeing him play was as much entertainment as it was a sporting event. He was a rock star.
Last night, I saw the new era of Nike Athletes: P Rod, a girl surfing in a bikini, bikes on rails, moto-sports, and explosions. I don't know that I've ever been so proud to be an American. We have Television that is an aesthetic shock to the passive observer and athletes that are equal parts artist.
With Tiger Woods running off to whores, a steroid scandal, and a football lock out: the good people of Nike looked to the kids on the street to inspire the masses. God Bless Them!
What a Great Time to Be Alive!
When we were kids, a movie called Bones Brigade changed our perception of the world. For the first time ever our sport had main-stream validation. The documentation of athletic prowess and creative talent spurred a world of an unending super hero series for skaters. Kids in Michigan would watch 'shackle me not' a thousand times in an effort to understand Matt Hensley's artistic athleticism.
Now, during one of the most watched television events of the year, fearless young people take center stage.
Tell me that Jordan dunk in slow motion is more powerful than this!
Don't Forget to Remember!