Wednesday, February 2, 2011


Welcome to the first installment of the Employee Purpose Perspective. This is a 7 part blog series that will challenge you to breath the winds of change into your organization. has become one of the most profitable companies in the world over the last five years. The interesting thing about is that they have developed camaraderie in the cloud. First, they developed a world class CRM tool, then they invited potential competitors to create apps to compliment their service suite.

Imagine industry leader focused on collaboration not competition...?

In the advent of social media we have seen a shift from company logos to personal brands. We have found ways to share ideas instead of locking them away. An individual (who may not have a leadership position within the walls of their company) has an opportunity to reach far more people through their blog, twitter or facebook page.

We drive ourselves nuts worrying about the competition. What if that didn't matter? What if we could work freely without paranoia of giving away secrets? What if we could look our competitors in the eye and say, "this is what we do, try to stop us". What if we could coexist in an industry space without having blood money circumstance? My contention is that the transparency of open business practices forces us to have better customer service, better relationships and tailored solutions. We are not fighting for the same customers, we are developing lifelong partnerships. There is no blood in the water because we are all sailing in our own direction.

Companies like LinkedIn and Zappos have created a space on Twitter to address customer issues. Completely out in the open. It would seem that you would have to have great confidence in your customer service to open a complaint file for millions to view. Either that, or you are willing to share the hiccups and your ability to cure them. Honesty driving business efficiency....another shocking development!

There are 3 Principles to Collaboration:
1. Shared Vision
2. Profitability
3. Rewarded Resource Allocation

Everyone wants to work with the Fortune 500. If you run a 5 employee start up, you may not have the bandwidth to service GE. 'Tis better to understand your limitations than to drain the bucket pretending it can contain a big fish.

Would you rather spend all day trying to please one customer or service 100 customers with organic efficiency?

Our most difficult customers are difficult because we bent over backward pretending we could please them...and have been performing back flips ever since.

Thank You is a great thing to hear. Great expectations and their according challenges are any customer's right to business elevation. But, this has to be an empowered process. If you are always asking for more by the entitlement of a paid invoice, you are missing the point of partnership. Say Thank You after every challenge is over come....and learn to forgive if the effort is there and human error wins over once in a while.

The first step in making the career you want out of the job you have is finding the right customers. If you force partnerships you will....drain your resources, piss off your co-workers, spend your days checking your phone and spend your nights awake.

Define your target market and utilize your time accordingly!

Don't Forget to Remember!


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