Personal Public Persona

Earlier this week I authored a piece about social media in potential hire profiling. The responses have been varied but one point has become certain:

Without your boss sitting on your lap at all times, the choices you make are your own!


This sentiment is not specific to social media but it may be the area in which it is most prevalent. Tony Bruno was suspended this week for his choices and many others have suffered an even worse fate. As Erica Albright stated, "the Internet is written in ink". So unavoidably true. Your company cannot police your every thought, your opinions may fall into the wrong inbox, and interpreting the mood of the written word is very difficult. We are not governed by the platform or the organization with which we are affiliated. We can only monitor ourselves. This is a massive responsibility!

I don't believe that Tony Bruno is a racist, he just got caught up in the moment. This week I saw that a person trying to help another revealed confidential mental health information about that person. The intention was good but the after effect served to further limit the person she was trying to help. I saw another post asking sorority women to disable their facebook pages during their recruitment period..? That's a super secret society.

I don't know about you but I'm not willing to give up that easily. I strongly believe that every company should be aligned with their core values (from CEO to Intern). The most prominent core value of any company is: TRUST! If you want a productive and empowered workforce...trust is essential. Everyone appreciates being given the club with the power to swing it as they wish. No one likes rules, restrictions and/or regulations (necessary as they may be).

This social media thing is not going away. In fact, more people communicate through facebook than email these days. We have an opportunity to use the power of our personal influence for good...why ignore it or attempt to regulate it. Like anything else, we learn from our mistakes in social media. We stop putting down others in blog chats, we stop voicing our opinions after 4 beers, and we refrain from jokes that may be conceived as bullying.

For the first time in my professional lifetime the villagers have more influence than the king. The voice of the people has never been stronger. Twitter is the voice of the NFL players union, blogs speak louder than the New York Times and Facebook has more citizens than most countries. We must understand that with great power comes great responsibility. We need to be aware that our words have consequences and that they cannot be erased. Accept the privilege and proceed with riotous intent!

It is certain that social media will improve our communication. We will learn what to say and when to say it. We will stop protecting our words and share them. We will grow, in honesty, together!

Don't Forget to Remember!

Dave

A Challenge to HR

Going into the 2011 Society for Human Resource Management Global Conference, I feel it my duty to re-iterate the "top workplace trends according to HR professionals" conveyed at the onset on 2011:
1. Continuing high cost of employee health care coverage
2. Passage of federal health care legislation
3. Increased global competition for jobs, markets and talent
4. Growing complexity of legal compliance for employers
5. Changes in employee rights due to legislation and/or court rulings
6. Large numbers of Baby Boomers leaving the workforce at around the same time
7. Economic growth of emerging markets such as India, China and Brazil
8. Greater need for cross-cultural understanding/savvy in business settings
9. Growing national budget deficit
10. Greater economic uncertainty and market volatility

In short; Globalization, The Economy, and a whole lot of policy. I guess Laurie Ruettimann was right, HR is all about politics.

How do:
1. Leadership
2. Organizational Strategy
3. Innovation
....fit into the HR notebook?

Should we be concerned that the Administrative stereotypes of Human Resources are re-enforced by the aforementioned survey? If HR really wants a "seat at the table", we need to focus less on legalities and more on our influence in driving organizational strategy.

We need to attract and hire great talent, evolve our company culture with the changing generational dynamic, create programs that drive thought leadership, and foster an employee-centric organizational environment. If these things seem obvious why are they not showing up as our peak concerns. We need to put down the Employee Handbook and pick up the Organizational Playbook.

Every employee in every company starts and ends with HR. We need to be a pipeline from Employee to Senior Managers:
Adopt a Strategic Program Management Plan
Create a Funnel from Employee to CEO
Stop Ignoring the Facts


What Would Google Do...
At the World at Work Global Compensation and Benefits Conference, the Google Compensation Team revealed a case study detailing how they revolutionized Compensation in their organization. Google gave every employee a 10% pay raise and a $1000 spot bonus. As we left their panel discussion a man turned to me and said, "I sure would like to work at a place where 10% pay raises were a reality...but I never will". Many from the conference had similar reactions, but they missed the point. Monica Davis and her team at Google developed a strategic plan for program adoption:
1. Listen to Employees
2. Gather and Analyze Data
3. Obtain Approval
4. Communicate
5. Build a Model
6. Implement

The key of this presentation was not that Google has millions of dollars to shell out on the ready (because they don't). The Google team wanted to show other HR professionals how to be business relevant.

When you come to the board room with data and a communication model to drive employee adoption; the CEO will actually ask you to "sit at the table".

The Voice of the Little People
I've never met a CEO that has any idea of a entry level professional's level of discontent with organizational directives. We implement performance reviews, surveys, and town hall meetings in an effort to gather employee feedback. Most employees feel they will be cast in a bad light if they point out areas of organizational deficiency in these forums. So they keep their mouth shut and work around organizational challenges.

This is where HR needs to assert leadership. Every HR Leader knows where the organization is falling short. With data in hand, and a plan for restructuring, we can be the driving force to organizational improvement.

What are you afraid of..?

Watch Your Back...
I worked for an organization that had a technique. Gather exit feedback from employees...then run to those who have been complained about and warn them to watch their back. This is how mediocre organizations stay mediocre, great employees leave for greener pastures, and bad middle management maintains it's place in marginalizing talent.

We are in denial! We start a 'good ol' boy/girl network' and protect our own. Millions of dollars are spent opening exits for true talent while protecting people who suck at their job. What a shame.

Another opportunity for HR to bang on the Boardroom door and demand attention.

So, as we enter the conference center in Las Vegas for the 2011 SHRM Annual Conference, I want to issue a challenge to every HR professional at every level...

Acquire knowledge to solidify your position as a Change Manager!

Gather tools to improve your strategic approach, the courage to convey information and the uncompromising drive to make your company better!

Don't Forget to Remember!

Dave

Social Media @ SHRM10

Ponder with me...

• Have you ever tried to register your content as a speaker at a major conference?
• Do you ever wonder if anyone reads the post session survey cards that you fill out?
• Do you think the whole concept of the Exhibitor Hall has lost it's intended purpose?
• Are you offended by speakers who work sales pitches into their educational content?
• Do you find attendee objectives to be against the intended conference purpose?
  
  Now you have an avenue....SOCIAL MEDIA!
  
  The 2010 Society for Human Resource Management Annual Conference was inundated with real time reviews of the sessions, the speakers, the event culture and tips on the hottest swagville give-aways. Those who missed certain sessions, were working a booth or didn't attend the conference were able to get real time reviews from our favorite Social Media Opinionists via the #SHRM10 Twitter conference board. Not only did I find the influence of the hash tag culture informative, I was impressed by SHRM's willingness to embrace this inevitable movement of people empowerment.
  
  It is assumed that vendors could give two shits about session content and are simply there to hand out logo-ed head bands - not so in my case. As such, it was great to track the insight of:
  Mark Stelzner, Laurie Ruettimann, Michael VanDervort, Jennifer McClure and Matthew Stollak during sessions.
  
  It was also encouraging to see SHRM giving Curtis Midkiff a forum to reign in the 'reviewers board' in an attempt to encourage healthy conversation.
  
  Jessica Merrell and Robin Schooling gave me a full overview of their climb to influence, the power of the unconference and the undeniable influence that is being recognized to the power of the pen (keystroke). For the record, I have seldom met a group of people more willing to educate...I must say the formal education process is not always as forthcoming.
  
  My challenge to SHRM is to continue to evolve content by presenting an alternative track where the unconference thought leaders can facilitate round table discussions. In doing this, those attending can challenge views of the content and present the objectives that make best sense to their organizational culture. Content without interpretation is just notes on a page; never to be revisited.
  
  I applaud SHRM for opening the can of Social Media worms. HR is understandably the last to adopt personality driven directives...but, the Blogger Bus has arrived at the conference center!

• Do you want those with a voice to millions to be a promoter or a detractor?
• If we pay $1,200 to attend/exhibit at a conference shouldn't we get more out of it than a bag full of swag and a hangover?

Baby Steps.....

Don't Forget to Remember!

Dave